Tyson Sybateli - Present Rollout
Tyson Sybateli's 2023 musical venture, "Present.", marked a significant shift in his style. An 8-track EP serves as the perfect introduction to this change by encouraging listeners to live in the moment and avoid dwelling on past or future events - evident through both sound choice and narrative themes used throughout each song. While there isn't an overarching story tying everything together within the EP, every track portrays relatable experiences of young adulthood based on personal encounters from Tyson's life. The theme of fire is carried out articulately with emphasis mainly given to living for today without any promise or concern for what tomorrow holds; changing things that were once while focusing primarily only upon those moments requiring our attention at present time- reflecting perfectly what it means 'to burn away.' The EP, hosted by well-known hip-hop figures "The Sobering Podcast," adopted a mixtape format. It comprised numerous skits that replicated the traditional energy of a classic mixtape with various sound effects ramping up individual tracks. Albums usually adhere to an overall structure or narrative theme; however, mixtapes typically feature diverse topics highlighting the artist's abilities as individuals without adhering to any overarching storyline restrictions - allowing listeners to appreciate each track independently on its merit devoid of plot constraints. Creative Direction & Design: Thabiso “Tyson Sybateli” Moya, Tshepo Themba Mbokazi & Karabo “Oshoku” Diseko Animation and VFX: Thabiso “Tyson Sybateli” Moya & Karabo “Oshoku” Diseko BTS and Press Images: Julian "Bansho" Holborow-Browne & Karabo “Oshoku” Diseko Photography: Katlego “Steve” Mongatane Film and VHS: Tshepo Themba Mbokazi & Moloko “Seth” Sebati Special Thanks To: The Sobering Podcast (Mokgethwa, Kitso, and Kabelo) Sony Music Entertainment Africa (Gavin, Caroline, Sihle, Tina and Rego) RGB Pixel Lab Your Weekly Touchup