Pacific City Productions

Pacific City Productions is a music brand that houses producers and musicians. The brand name is inspired by the name of an Amusement Park which was based in San Mateo, Northern California. Pacific City Productions speaks to the authentic sound and “bounce” of the coast (Northern California) mixed with Trap music (Atlanta) and the slow melancholic sound found in R&B and Jazz music. I was tasked with creating an identity system including brand strategy and brand positioning.

Brand Objectives
- To have placements with major artists
- Build trust with musicians and producers
- To create and build a group of dynamic producers
- To deliver diverse music and quality engineering
- To deliver quality merchandise

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