iStore South Africa

iStore is a dedicated hub for Apple products and accessories. The first store in South Africa opened in V&A Waterfront in 2005 and since then they've grown to 25 retail stores which are conveniently situated across South Africa as well as an online store, making iStore the largest APR in Southern Africa. Through key strategic partnerships with top product vendors, retail licensees and global sources, iStore delivers branded lifestyle accessories marketed through leading international retailers.

The Core Group approached me on a freelance basis to work on digital marketing for Apple specific products, as they are also the distributors for other major brands like Fitbit, DJI, and Nintendo. I worked closely with an Art Director to ensure consistency throughout the digital marketing campaigns, and co-ordinate planning with the team director to ensure deadlines are met and workflow is prioritised.

Art Direction / Digital Design / Retail

Creative Direction: Jacques Gross

Art Direction: Anthony Nathanson

Digital Design: Tshepo Themba Mbokazi

Digital Marketing Manager: Olivia Bosman

Trade Marketing Manager: Alessia Pedersoli