Africa Brand Leadership Academy Masterclass

Africa Brand Leadership Academy (ABLA) is an Africa-focused, post-graduate academy of Brand Leadership. The aim is to ignite the ability of ambitious individuals and visionary organisations to create the next generation of meaningful brands that have the power to transform Africa and inspire the world.

For the inaugural Africa Brand Leadership Masterclass which was broadcasted on Zoom on the 2nd of March 2021. ABLA Founder, Thebe Ikalafeng, was in conversation with three of the leading proponents of culturally inspired apparel design - Laduma Ngxokolo founder of Maxhosa Africa (South Africa); Moses Turahirwa founder of Moshions (Rwanda) and Tunde Owolabi founder of Ethnik.Afrika (Nigeria).

Africa Brand Leadership Academy has a strong and bold visual identity. The creative direction for this social media rollout was inspired by the existing visual identity. Legibility was the main focus when creating the branding elements as this was a digital campaign aimed drawing audiences attention to the live event which was live on Zoom and restreamed to YouTube and Facebook/LinkedIn.

Creative Direction / Branding

Art Direction: David Minaar

Design: Tshepo Themba Mbokazi

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